Federato × CharacterQuilt B2B Demo

Four campaigns. One agentic underwriting platform that ships.

A complete B2B demo for Federato — 4 deeply personalized campaigns covering Markel ABM, Travelers ABM, MGAs & Programs, and broad AI-underwriting. Real customer stats, real federato.ai design tokens, real Reckless + Case typography.

4
Campaigns
4
Landing Pages
8
Master Ads
56
Resized Ads
32
Deck slides
12
Nurture emails
The Plan

Pick a campaign to see every asset.

Two ABM accounts (Markel + Travelers — specialty E&S and top-10 commercial P&C), one vertical (MGAs & Programs, where Federato's stack already wins with Mission, Wholesure, HDVI, Velocity Risk), and one general-funnel campaign on agentic underwriting for P&C leadership.

ABM Account · Specialty E&S

Specialty risk takes specialty AI.

Markel has spent decades building one of the most respected specialty books in the world. The campaign frames Federato as the agentic underwriting platform that augments — never replaces — that judgment. Real-time portfolio visibility, agentic submission triage, and a Control Tower built for the way Markel actually underwrites.

AccountMarkel Group
BuyerHead of Specialty / CUO
HookSpecialty AI for specialty risk
Hero stat0 underwriters retrained
Proof analogAscot, Wholesure

Landing page

Personalized hero, Markel ABM banner above the nav, partner-stack reframed for specialty programs, account-specific stat ("0 underwriters retrained"). Built from the live federato.ai homepage scrape — same fonts, same gradients, same CTA spec (6px radius, teal #47fac4, Case Medium 500).

1440px wideMarkel ABM bannerSpecialty messagingCo-brand lockup
Open landing page
Master ad 1 (1024×1024) Markel dark
Master ad 2 (1024×1024) Markel light

Ad 1 — 7 platform sizes

Meta Feed 1200×628
Meta Stories 1080×1920
LinkedIn 1200×1200
Display Leaderboard 728×90
MRec 300×250
Skyscraper 160×600
Large Rect 336×280

Ad 2 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect
Ebook cover 1216×1584
Email header 1 1600×592
Email header 2 1600×592

8-slide sales deck

Cover, context, pain, solution-pillars, proof, ROI, integration, CTA. 1200×675, real Reckless serif + Case + #47fac4 teal CTA + #2d1d1a maroon ink. Open as a clickable HTML deck.

Open deck

One-pager

Magazine layout. Hero strip with co-brand, 3 stat cards (89% / 3.7× / 0 retrained), why-now context, 4 platform-pillar features, customer pull-quote, ROI strip, footer CTA. Markel cobrand, specialty messaging.

Open one-pager
Email 1 — Awareness
30 minutes that change how Markel underwrites specialty
Email 2 — Proof
9 underwriting screens to 1. No rip-and-replace.
Email 3 — Decision
Picking a 30-minute slot for the Markel walkthrough
ABM Account · Top-10 Commercial P&C

Commercial P&C, at Travelers scale.

Travelers-scale modernization without a 3-year PAS migration. Federato sits on top of the existing core, ingests submissions across every channel, and gives every commercial underwriter an agentic Control Tower that's live in months — not the lifetime of a CIO.

AccountThe Travelers Cos.
BuyerCIO / VP Underwriting Tech
Hook9 → 1 systems, no rip-and-replace
Hero stat9 systems consolidated
Proof analogQBE, Nationwide

Landing page

Personalized for Travelers — ABM banner above the nav, "9 systems → 1" stat in the trust strip, commercial-scale proof points (QBE, Nationwide), open data layer messaging. Built from the live federato.ai homepage scrape with the integration story swapped in.

Travelers ABM banner9 → 1 systemsCommercial P&C messagingCo-brand lockup
Open landing page
Master ad 1 Travelers dark
Master ad 2 Travelers light

Ad 1 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect

Ad 2 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect
Ebook cover 1216×1584
Email header 1
Email header 2

8-slide sales deck

The Travelers-scale modernization narrative. Cover, "9 → 1 underwriting systems" context, pain (legacy screens vs underwriter time), 4 solution pillars, commercial proof, ROI, open data layer, walkthrough CTA.

Open deck

One-pager

Travelers cobrand, "Commercial P&C at Travelers scale" headline, 3 stat cards (9→1, 89%, 11%), open data layer + Control Tower features, ROI strip, walkthrough CTA strip.

Open one-pager
Email 1 — Awareness
Commercial P&C, at Travelers scale — 30 minutes
Email 2 — Proof
30% of the week back. 11% higher hit ratio. One platform.
Email 3 — Decision
Closing the loop on Federato for Travelers
Vertical · MGAs & Programs

MGAs that grow without growing headcount.

The MGA channel is at record specialty premium, but back-office cost growth is linear with book size. Federato gives program administrators a turnkey AI underwriting stack — appetite-aligned agents, binder-authority guardrails, real-time portfolio reporting carrier partners actually trust.

AudienceMGA / Program leadership
Stack analogMission, Wholesure, HDVI
Hook14-day program build-out
Hero stat2× submissions per UW per day
Proof customerVelocity Risk

Landing page

Vertical reframe of the federato.ai homepage. "Built for MGAs" banner with chips, 14-day stand-up stat, Mission / Wholesure / HDVI / Velocity Risk in the trust strip, Product Studio messaging foregrounded.

MGA-vertical banner14-day program statCarrier-trust framing
Open landing page
Master ad 1 MGA dark
Master ad 2 MGA light

Ad 1 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect

Ad 2 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect
Ebook cover
Email header 1
Email header 2

8-slide sales deck

The MGA-channel growth narrative. Carrier appetite mismatch, 14-day program build-out, Mission / HDVI proof, ROI math, walkthrough CTA.

Open deck

One-pager

MGA-vertical magazine layout. Hero with Federato lockup, 3 stat cards (14 days / 2× / 3.7×), why-now (carrier appetite shift), 4 platform-pillar features, MGA pull-quote, ROI strip, footer CTA.

Open one-pager
Email 1 — Awareness
Grow your MGA book without growing headcount
Email 2 — Proof
Launching a program in 14 days vs. 9 months
Email 3 — Decision
Picking a slot for the Federato MGA walkthrough
General Funnel · P&C / Specialty

Agentic underwriting that respects your guardrails.

Most underwriting AI lives in a slide deck. Federato is the AI-native operating system Ascot, QBE, Nationwide, Mission, HDVI, Velocity Risk, Wholesure, and Ascendex are running in production today — agentic, guardrail-aware, accountable to the underwriter.

AudienceP&C / Specialty exec
BuyerCIO / CRO / CUO
HookAI that ships, not pilots
Hero stat89% faster time-to-quote
Proof rosterAscot, QBE, Nationwide, Mission

Landing page

The general-funnel reframe — "Agentic underwriting that respects your guardrails" hero, full Federato customer roster in the trust strip, 4-pillar platform breakdown, real federato.ai design tokens throughout.

Full customer roster4-pillar platform89% time-to-quote11% higher hit ratio
Open landing page
Master ad 1 Federato dark
Master ad 2 Federato light

Ad 1 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect

Ad 2 — 7 platform sizes

Meta Feed
Meta Stories
LinkedIn
Display Leaderboard
MRec
Skyscraper
Large Rect
Ebook cover
Email header 1
Email header 2

8-slide sales deck

The general-funnel pitch. Why agentic, why now, 4-pillar platform, customer roster proof, ROI math, integration story, walkthrough CTA. Real Federato design tokens throughout.

Open deck

One-pager

The general Federato story. 3 stat cards (89% / 3.7× / 11%), "AI that ships" pull-quote, 4 platform pillars, customer roster proof, ROI strip, footer CTA.

Open one-pager
Email 1 — Awareness
Agentic underwriting that respects your guardrails
Email 2 — Proof
How agentic underwriting actually works in production
Email 3 — Decision
Picking a slot for the Federato walkthrough